CSI's talent connection
Top talent, particularly among younger generations, who prioritise working for socially responsible organisations. By integrating CSI into core business functions—such as sustainability, ethics, and community support—companies create a compelling value proposition and build a positive employer brand that resonates with job seekers seeking purpose beyond a salary.
Key connections between CSI and talent attraction
- Purpose-driven employer brand: Companies with strong, authentic CSI commitments are viewed more favourably by potential hires. A 2016 study found 78% of millennials say CSR influences their decision to work for an organisation.
- Increased engagement and retention: Actively involving employees in CSI initiatives (e.g., volunteering) boosts pride, purpose, and loyalty, reducing staff turnover.
- Active involvement: Employee volunteer programmes are on the rise, with 75% of companies reporting their use in 2022 to connect employees with company values.
- Enhanced recruitment marketing: Showcasing CSI efforts in job postings and company materials differentiates firms from competitors and attracts candidates who share similar values.
- Developing future talent pipelines: CSI initiatives, particularly in education and skills development, help build talent pipelines in communities, nurturing the next generation of potential employees.
Strategies for leveraging CSI to attract talent
Effective CSI, therefore, is not just about writing checks; it is a strategic investment in reputation and culture that makes a company a more attractive place to work.
More reading
Forbes. 19 April 2023. Attracting Talent Through Corporate Social Responsibility: 3 Myths Debunked. Benjamin Laker.
